Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources. Research Methodology refers the discussion regarding the specific methods chosen and used in a research paper. Kaplan and Duchon, 1988). Research Definition – Research is a careful investigation or inquiry specifically through a search for new facts in any branch of knowledge. A broader definition of business, however, includes not-for-profit organizations, such as the American Heart Association, the Sac Diego Zoo, and the Boston Pops Orchestra, Each of these organizations exists to satisfy social needs, and they require business skills to produce and distribute the services that people want. single research methodology is intrinsically better than any other methodology, many authors calling for a combination of research methods in order to improve the quality of research (e.g. This discussion also encompasses the theoretical concepts that further provide information about the methods selection and application. It is an original contribution to the existing stock of knowledge making for its advancement. business research. In other words, you should highlight how these theoretical concepts are connected with these methods in … Research can simply be defined as a task of searching from available data to modify a certain result or theory. Methodology is "'a contextual framework' for research, a coherent and logical scheme based on views, beliefs, and values, that guides the choices researchers [or other users] make".. Finding Mixed Methods research in the Databases . Methodology refers to the overarching strategy and rationale of your research project.It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.. Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys, and statistical tests). Research Methodology Definition. definitions and meanings of research methodology, research methods, research design, and research approach. It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. Mixed Methods Research integrates both Qualitative and Quantitative Research. 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