PDC BRANDS is emerging as a leading purveyor of beauty, personal care, and wellness brands with a focus on mass-market retail. Additionally, the company's core brands include the #1 Adult Bath Care brand, Dr Teal's®, and the #2 Specialty Bath brand, Calgon™, among others1. Natural women of color are shocked, but not really – as it is revealed that the owner of the ever popular natural hair product Cantu, is a Caucasian man. The recent addition of Bodycology®, the #1 Specialty Bath brand in the U.S.2 mass-market, solidifies PDC BRANDS' position as an industry leader – bringing the best of prestige beauty and specialty retail to mass-market consumers at affordable prices. YELLOW WOOD PARTNERSYellow Wood Partners is a Boston-based private equity firm focused on investing in consumer products brands and companies. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. With the focus always on health, Courtney and her husband who is a Medical Doctor constantly strives to make sure each product … PDC BRANDS portfolio of products can be found at major mass, chain drug, grocery and specialty retailers throughout the USA and in 40 markets globally. 1 Nielsen Retail Sales, Latest 52 weeks ending  6.13.15, Total U.S. xAOC2 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15, Total U.S. xAOC3 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15, Total U.S. xAOC, Logo - http://photos.prnewswire.com/prnh/20150701/227632LOGO, Cision Distribution 888-776-0942 from 8 AM - 9 PM ET, Copyright © 2020 PR Newswire Association LLC. Cantu®, the fastest-growing multi-cultural hair care brand in the U.S. 3, is quickly cementing its position as a go-to solution for the unique needs of naturally textured hair. As one of the fastest growing players in the personal care products industry, PDC BRANDS' annual global retail sales are estimated at $400 million USD. Read also: Mielle vs Shea Moisture here. The 17 year old company has been said to be one of the fastest-growing multi-cultural hair care companies in the country. PDC BRANDS' portfolio includes America's #1 Men's and #1 Women's Fine Fragrance brands at mass-market, Body Fantasies® and BOD Man®. A range of cleansing, detangling, moisturising and styling products … We’re Cantu, the number one textured haircare brand in UK* with an award winning collection carefully curated for curls, coils, kinks and waves.. Founded in the early eighties with roots in affordable fine fragrances, PDC BRANDS has doubled their sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012. Many took to Twitter in disappointment as some shared laughs that the product is not that good anyway. You can find out more about which cookies we are using or switch them off in settings. Courtney continued the business from her kitchen for one year until the demand for her natural hair care products expanded the business. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu’s here, and we’re designing products specifically with you and your hair’s versatility in mind. PDC BRANDSFounded in 1981, Connecticut-based PDC BRANDS is a leading beauty, personal care and wellness company. Cantu. Yellow Wood has also established a more appropriate alignment of interests among all the stakeholders in the firm, including the operating management teams of their portfolio companies, their private equity investors and the Yellow Wood principals. Cantu®, the fastest-growing multi-cultural hair care brand in the U.S. 3, is quickly cementing its position as a go-to solution for the unique needs of naturally textured hair. Our collection of award-winning products is inspired by your beautifully textured hair … STAMFORD, Conn., July 1, 2015 /PRNewswire/ -- Beauty and personal care company, PDC BRANDS, has added two more leading trademarks to its growing portfolio of top-selling consumer-goods brands. A, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, http://photos.prnewswire.com/prnh/20150701/227632LOGO. All Rights Reserved. This may not a very important information but it is necessary to know who made the products … Although Cantu has done a great job of hiring black and brown women, the company has made a point of keeping the actual owner’s identity private. They also believe that great performing (and smelling!) The Yellow Wood approach places a greater focus on industry knowledge of the consumer space as well as the firm's functional operational capabilities in the selection, diligence and management of the firm's investments. Many took to Twitter in disappointment as some shared laughs that the product is not that good anyway. Cantu is owned by PDC Brands, and in February 2020, the company made Alex Tosolini, a white man, the CEO. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. They believe that Cantu products should consistently help you showcase your true authentic beauty. Customer favorites include Cantu Shea Butter Leave-In Conditioning Repair Cream, Cantu Coconut Curling Cream, and Cantu Moisturizing Curl Activator Cream. Until now that is.. One blogger stated that there are ways to figure out who actually owns a brand, because if a black woman owns it, you will likely have no trouble finding her name, website, or social media accounts, as a black woman owning a brand is a selling point. Hip-HopVibe.com Entertainment Editor Natural women of color are shocked, but not really – as it is revealed that the owner of the ever popular natural hair product Cantu, is a Caucasian man. Customer … products should be affordable to all women. Black Twitter has jokes as usual, as they drag the brand with multiple comments stating: We are using cookies to give you the best experience on our website. At the other hand, Cantu is a fairly new brand that only offer hair care for textured hair owner and one of the fast growing brand of PDC BRANDS. Tomorrow, intricate braids. Before Tosolini, James Stammer, who is also a … For more information, please visit: www.yellowwoodpartners.com. And so, Yellow Wood was created with the motto: "Taking the road less traveled in private equity." Then, days later, Black Twitter started popping off with “The Owner The product” tweets to remind us that not even Blue Magic, Cantu or African Pride is ours! If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Black Twitter found out that Cantu is not a black owned company and Cantu may be getting cancelled, Comedian and Actor Wayne Brady was humiliated on live TV during an episode of “Whose Line is it Anyway?” when a white cast member made a racist joke that everyone laughed at until Brady’s clever clap back: “When you’re joking but not really..”, Allen Iverson will receive a $30 million trust from Reebok on his 55th birthday as he signed a lifetime deal with them in 2001, Tamera Mowry is being cruelly dragged on Twitter, accused of being anti-black, voting for Trump, because of her comments, including that she would want her kids to live with her in-laws, but fans wanted her to mention twin, Tia, or her brother, so they are going in on her, Yaya Mayweather blasts Mike Tyson and Roy Jones, Jr., accusing them of turning boxing into a joke, questioning when boxing matches turned into a concert [PHOTO], Snoop Dogg Will Replace Lil Wayne in Performance at Roy Jones Jr vs Mike Tyson Fight After Last-Minute Cancellation By Lil Wayne, GirlzLuhDev ft. 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